Brand Book, Product Brochure

Looking to promote their Men’s, Women’s, and Kid’s lines of running shoes and to encourage people to get out there and just run, Nike is producing these accordion brochures to go along with product purchases. On one side it is designed to be very vibrant and inspirational, making a statement that motivates people to exercise and run. Meanwhile, on the other side, there are some running products and motivational quotes on running. This brochure was designed to be moving, vibrant and dynamic yet also conveying the values of Nike.